In this electronic age where we converse via emails, texts, and social networking sites. It is important to comprehend why we exchange gifts. Conventionally if you got an invite to be present at a fete you were expected to carry a gift. As gifting plays such a vital part in our social construct, we give gifts for several, sometimes differing, reasons. At times our values require it, for instance birthday or Christmas presents. At other times, it builds and strengthens relations with family members, friends and associates, and can be done for a range of reasons. Time and again we...